--- title: Hack The Mall Hackathon – A Reimagined Westend Experience Powered by Artificial Intelligence description: "Hack The Mall: the first Hungarian shopping mall hackathon at Westend. AI, sustainability, and data-driven experiences for the future of shopping malls." image: https://proptech.hu/hubfs/e0d1da31-8c50-46ee-81b1-21ba20c4f750%20(1).jpg --- [Skip to main content](https://proptech.hu/en/news/hack-the-mall-hackathon-westend-report#main-content) - [Proptech Hungary](https://proptech.hu/en/) - [ProptechZoom](https://proptech.hu/en/proptechzoom) - [Zoltán Kalmár](https://proptech.hu/en/zoltan-kalmar) [![Proptech Hungary](https://proptech.hu/hs-fs/hubfs/Proptech-hu-logo-2025-transp.png?width=130&height=40&name=Proptech-hu-logo-2025-transp.png) ![Proptech Hungary](https://proptech.hu/hs-fs/hubfs/Proptech-hu-logo-2025-transp.png?width=130&height=40&name=Proptech-hu-logo-2025-transp.png)](https://proptech.hu/en/?hsLang=en) - [Show submenu for Events Events](https://proptech.hu/en/events) - Show submenu for Proptech Conferences Proptech Conferences - [Proptech Hungary Conference 2026](https://proptech.hu/en/proptech-hungary-conference-2026) - [Proptech Hungary Conference 2025](https://proptech.hu/en/proptech-hungary-conference-2025) - [Proptech Hungary Conference 2024](https://proptech.hu/en/proptech-innovation-now-2024) - [Proptech Hungary Conference 2023](https://proptech.hu/en/proptech-hungary-conference-2023) - [Proptech Hungary Conference 2022](https://proptech.hu/en/proptech-hungary-konferencia-2022) - [Proptech Hungary Conference 2019](https://proptech.hu/en/proptech-hungary-conference-2019) - [Proptech Hungary Conference 2018](https://proptech.hu/en/proptech-hungary-conference-2018) - Show submenu for Startup Events Startup Events - [Hack The Mall 2025](https://proptech.hu/en/hackthemall) - [Proptech Pioneer Awards 2025](https://proptech.hu/en/proptech-pioneer-awards-2025) - [Proptech Startup 2022](https://proptech.hu/en/proptech-startup-2022) - [Proptech Hackathon 2019](https://proptech.hu/en/proptech-hackathon-2019) - [Proptech News](https://proptech.hu/en/news) - Show submenu for About About - [Vision](https://proptech.hu/en/proptech-hungary-vision) - [Contact](https://proptech.hu/en/contact) - [Newsletter](https://proptech.hu/en/newsletter) - Show submenu for translations EN - [Magyar](https://proptech.hu/hirek/hack-the-mall-hackathon-westend-beszamolo) Open main navigation Close main navigation - Show submenu for Events Events - Events - [Events](https://proptech.hu/en/events) - Show submenu for Proptech Conferences Proptech Conferences - Proptech Conferences - [Proptech Hungary Conference 2026](https://proptech.hu/en/proptech-hungary-conference-2026) - [Proptech Hungary Conference 2025](https://proptech.hu/en/proptech-hungary-conference-2025) - [Proptech Hungary Conference 2024](https://proptech.hu/en/proptech-innovation-now-2024) - [Proptech Hungary Conference 2023](https://proptech.hu/en/proptech-hungary-conference-2023) - [Proptech Hungary Conference 2022](https://proptech.hu/en/proptech-hungary-konferencia-2022) - [Proptech Hungary Conference 2019](https://proptech.hu/en/proptech-hungary-conference-2019) - [Proptech Hungary Conference 2018](https://proptech.hu/en/proptech-hungary-conference-2018) - Show submenu for Startup Events Startup Events - Startup Events - [Hack The Mall 2025](https://proptech.hu/en/hackthemall) - [Proptech Pioneer Awards 2025](https://proptech.hu/en/proptech-pioneer-awards-2025) - [Proptech Startup 2022](https://proptech.hu/en/proptech-startup-2022) - [Proptech Hackathon 2019](https://proptech.hu/en/proptech-hackathon-2019) - [Proptech News](https://proptech.hu/en/news) - Show submenu for About About - About - [Vision](https://proptech.hu/en/proptech-hungary-vision) - [Contact](https://proptech.hu/en/contact) - [Newsletter](https://proptech.hu/en/newsletter) - Show submenu for translations EN - English - [Magyar](https://proptech.hu/hirek/hack-the-mall-hackathon-westend-beszamolo) - Search - [Subscribe](https://proptech.hu/en/newsletter) - [Proptech Hungary](https://proptech.hu/en/) - [ProptechZoom](https://proptech.hu/en/proptechzoom) - [Zoltán Kalmár](https://proptech.hu/en/zoltan-kalmar) [Subscribe](https://proptech.hu/en/newsletter?hsLang=en) Search [Startup](https://proptech.hu/en/news/tag/startup) [Proptech](https://proptech.hu/en/news/tag/proptech) [hackathon](https://proptech.hu/en/news/tag/hackathon) [hackthemall](https://proptech.hu/en/news/tag/hackthemall) # Hack The Mall Hackathon – A Reimagined Westend Experience Powered by Artificial Intelligence On 10 September 2025, the Westend Shopping Centre hosted Hungary’s first hackathon specifically focused on digitally reimagining shopping malls: the Hack The Mall competition. The event was organised by Westend and PropTech Hungary, with the aim of demonstrating that shopping centres of the future are not merely places of purchase, but data-driven community experience platforms. ## **The Goal: Rethinking Malls Through a Digital Lens** The hackathon’s themes were defined by artificial intelligence, data-driven personalisation, sustainability, and the integration of physical and digital experiences. The organisers gave the ten participating teams 24 hours to develop ideas that could tangibly improve the visitor experience, increase tenant efficiency and support sustainable operations. Participants included startups, young professionals and corporate innovators, all supported by expert mentors – including international proptech specialists. [![Hack The Mall](https://proptech.hu/hs-fs/hubfs/e0d1da31-8c50-46ee-81b1-21ba20c4f750%20(1).jpg?width=1280&height=960&name=e0d1da31-8c50-46ee-81b1-21ba20c4f750%20(1).jpg)](https://proptech.hu/hackthemall?hsLang=en) ## **The Role of AI: A New Level of Customer Experience** Most teams identified AI as the key to the mall’s future. Ideas included: - real-time visitor flow monitoring to optimise space utilisation, - digital concierge systems providing personalised recommendations, - AI-powered customer experience mapping to help tenants increase basket value, - and sustainability solutions, such as AI-optimised energy consumption. The diversity of ideas demonstrated that AI can simultaneously create business value and enhance the shopping experience. ## **The Jury: A Holistic Perspective** Presentations were evaluated by a distinguished professional jury: - **Péter Csillag** – data technology expert, angel investor, President of HunBAN; - **Zoltán Kalmár** – digital transformation specialist, Founder of PropTech Hungary; - **Stefánia Csordás** – B2C Lead, Westend; - **Gergely Petheő** – Business Transformation & Retail Innovation Lead, IKEA; - **Patrik Pálvölgyi** – Head of the Westend Innovation Centre. The jury assessed each idea based on business viability, technological feasibility, sustainability, and impact on customer experience. ## **The Outcome: A Vision for the Future and Tangible Ideas** The winning team developed an AI-based community experience platform that recommends programmes, stores and community activities based on visitor interests and movement patterns – enhancing customer experience while increasing tenant revenues. The event proved that the digitalisation of shopping centres is not a distant future, but one of today’s most important innovation challenges. Hack The Mall was not just a competition – it was a laboratory showing how we might imagine the role of malls by 2030: human-centred, AI-driven and sustainable urban community spaces. Follow us on [Facebook](https://www.facebook.com/proptechhungary/) and [Linkedin](https://www.linkedin.com/company/proptechhungary)! Tags [Startup,](https://proptech.hu/en/news/tag/startup) [Proptech,](https://proptech.hu/en/news/tag/proptech) [hackathon,](https://proptech.hu/en/news/tag/hackathon) [hackthemall](https://proptech.hu/en/news/tag/hackthemall) ![Zoltán Kalmár](https://proptech.hu/hs-fs/hubfs/Kalmar-Zoltan-300.jpg?width=120&height=120&name=Kalmar-Zoltan-300.jpg) **[Zoltán Kalmár](https://proptech.hu/en/news/author/kalmár-zoltán)** Dec 7, 2025, 6:12:16 PM [Follow me on my website](https://proptech.hu/en/news/proptech.hu?hsLang=en) [Follow me on LinkedIn](https://www.linkedin.com/in/kalmarzoltan/) ![newsletter sidebar](https://proptech.hu/hs-fs/hubfs/Blogposzt/hirlevel%20sidebar.png?width=600&height=800&name=hirlevel%20sidebar.png) ### Keep up to date with the world of proptech! 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