We hosted a roundtable discussion at the 20th Property Investment Forum, where the panelists were Béla Almási, Managing Director of Streamnet, Bea Déri, Marketing Director at CPI, and Péter Reicher, Sales Director at Graphisoft.
“The recently held PropTech Connect conference in London sparked many thoughts for me regarding the challenges of digitalization in the real estate market,” began Zoltán Kalmár, founder of ProptechZoom. He added: “Digitalization is just a tool – but what is the goal, what is the problem? Industry players see the purpose of digital technologies differently. Some expect them to create optimal working environments, others aim to use sensors and data to improve space utilization, while others emphasize education and the transfer of digital knowledge.”
Office Space Optimization
A key objective for Streamnet is to create the most optimal office spaces possible, with digital solutions serving as one of the tools. Smart offices not only target increased workplace productivity but also more efficient use of office areas. Sensors, for example, track the use of meeting rooms and communal spaces in real time, giving operators a precise picture of utilization and identifying opportunities for optimization.
Innovation at CPI
CPI has already implemented numerous proptech solutions to improve tenant comfort and enhance operational efficiency. By using sensors and heat detection, the company continuously monitors workspace conditions, making small but effective steps to improve functionality and energy efficiency. The use of structured digital data in operations enables deeper analysis, supporting not only tenant comfort but also sustainable building management.
Measuring Digital Maturity
Companies operate at different levels of digital maturity. For instance, CPI already applies integrated digital solutions, while others, such as Streamnet, are planning further developments in project management, automation, and documentation. One of the main goals is achieving full automation, which would simplify data collection, reporting, and document handling – accelerating processes and improving overall efficiency.
The Driving Forces of Digitalization
The greatest advantage of digitalization lies in the automation of administrative tasks, enabling engineers and professionals to focus on what they do best – design and innovation. Automatic report generation and real-time data analysis improve both operations and decision-making. Digital technologies are also present from the earliest stages of planning, increasing efficiency across the entire process.
Why Has Real Estate Lagged Behind in Digitalization?
Digitalization in real estate has progressed much slower than in other industries, partly due to the market’s highly fragmented nature. Many stakeholders are involved in construction and operations, each with different levels of digital literacy. Additionally, digitalization is not always a priority, with many companies lacking a dedicated digital officer role. However, the energy crisis and the growing demand for sustainability are increasingly forcing adoption, particularly in building operations and sustainability initiatives.
Future Trends in Real Estate
In the coming years, digital transformation will be essential – not only in Hungary but globally. Regulations and sustainability requirements, such as CO2 reduction, will further drive digitalization. Tools like Power BI and analytics-based data analysis help improve operational efficiency. Microsoft Copilot and other AI-driven solutions are already partially supporting business processes today, and they will become even more integrated into everyday operations in the future.
Artificial Intelligence and the Future
Artificial intelligence (AI) is increasingly reshaping the real estate market and proptech solutions. Automated processes and predictive analytics enable companies to manage property portfolios more efficiently, optimize resources, and better meet tenant needs. AI-related innovations support not only planning but also operations and sustainability goals, opening up entirely new opportunities for the real estate sector.
Sep 26, 2025 9:37:38 AM
