Our vision is to support the Hungarian real estate market in ensuring that digital transformation takes place not only faster, but also more consciously and effectively. We do not believe that this process would not happen without us – rather, we believe that with the involvement of knowledge, experience, and international outlook, iterations can be accelerated, the number of mistakes reduced, and progress made more sustainable.
And how does ProptechZoom support this vision?
My professional journey began in 2005 with the founding of iroda.hu – at that time, the term proptech did not even exist, nor was the concept of a startup widely known. Yet, we managed to create solutions that were ahead of their time and brought real innovation to the market. In 2015, when ingatlan.com acquired the company, I had the opportunity to work in an organizational culture where transparency, trust, and data-driven decision-making were part of everyday life. Already back then, in 2015, we applied artificial intelligence for predictive modeling and decision support.
In 2020, I opened a new chapter: I dedicated my full attention to the proptech market and the digitalization of the real estate sector. Today, I no longer focus solely on property portals and platforms, but accompany the entire value chain from construction to operation, from development to sales.
Proptech Zoom is an agile, industry-specialized consultancy that not only researches technological trends but also focuses on their human-centered, sustainable application. We believe that the impact of digitalization is not only a technological issue but also an organizational and cultural one. Transparency, agility, empowering organizational operations, and data-driven decision-making are just as much pillars of transformation as technology itself.
Our work often begins with a digital audit, which helps identify the organization’s key players, innovators, and uncover real pain points. From here starts the development of tailored solutions: proptech hunting, establishing internal innovation labs, introducing AI solutions, customized software development, organizing hackathons, or interim management. The common goal of each project is to ensure that digital technologies and methodologies support the organization’s growth as effectively as possible.
We continuously bring back our international experience: we participate in the largest proptech conferences, regularly organize study tours (e.g., smart office visits in Amsterdam, participation in Proptech Connect London), and build a knowledge-sharing community at home. In addition, we not only work with real estate companies but also support technology firms with business strategy, market entry, or even company sale processes.
The goal of Proptech Zoom is to create tangible results alongside early adopter partners and to share these experiences with a wider audience. This way, digital transformation becomes not just an opportunity, but a real competitive advantage in the Hungarian real estate market.
For the development of the Hungarian real estate market!
Zoltán Kalmár
