Innovation in the Real Estate Market
Proptech.hu is not merely a website – it unites the Hungarian proptech community, the actors of digital thinking, and proptech and contech events on a single platform.
The goal is to create a clear, transparent and inspiring ecosystem for Hungarian real estate market participants, where the domestic proptech community, startups and scaleups, innovative real estate stakeholders and the advisory activity of ProptechZoom as a digital transformer all appear together.
What functions does proptech.hu include?
- Community hub & knowledge sharing: promotion of conferences, meetups and workshops, collection of trends and case studies.
- Advisory profile: visibility into what services ProptechZoom offers (strategy, internal innovation, technology implementation).
- Digital product development: consulting does not end with identifying the problem or describing potential solutions, but aims at delivering the solution and ensuring successful implementation.
- Connection point: linking startups, real estate companies, investors and professionals – the “market” of needs and solutions.
Why is proptech becoming increasingly important?
The global proptech market is growing dynamically: between 2025 and 2032 it is expected to expand at a CAGR of around 11.9% (fortunebusinessinsights.com).
Lockdowns and the explosive development of technological possibilities have accelerated the adoption of solutions such as AI-based valuation, IoT-based building supervision and digital twins.
- Digitalization and data-driven operations: in property management, sales and leasing, traditional processes are no longer enough – competitive advantage belongs to those who use, analyze and react to real-time data.
- Customer experience and the experience economy: people are not looking merely for a product or space – they seek experience, flexibility and personalization. This is especially prominent in retail and shopping center segments.
- Sustainability and regulatory pressure: ESG requirements, energy efficiency and carbon footprint reduction are not optional but necessary.
- Technological development such as AI, digital twin models, IoT and automated monitoring bring new opportunities for both service providers and users.
International proptech examples from Europe
Below are European proptech companies and initiatives that can serve as strong references for proptech.hu because they demonstrate how to operate successfully, grow and integrate into the broader ecosystem:
Aareon (Germany, operating in multiple European countries)
Aareon is one of the largest software companies in residential and commercial property management. Its services include property management software, digital platforms and sustainability modules. It operates in several countries and serves a large customer base.
HyperIn (Finland)
HyperIn offers a cloud-based platform for shopping centers, mixed-use properties and commercial real estate. Its tools include tenant communication, marketing tools and a mobile intranet app. It is used across hundreds of properties in Europe, providing a broad sample and strong validation.
OneDome (UK)
OneDome integrates property search, mortgage advisory, legal and financial services. Offering a comprehensive service package rather than a simple listing portal shows strong market demand for complex, user-friendly “one stop shop” models.
Zazume (Spain)
This startup became known for applying AI and financial services to rental lifecycle management, especially for small landlords. It is important because it targets users who previously had limited access to digitalized solutions.
Floorfy (Spain + expansion in Italy and other markets)
Floorfy offers virtual tours, 3D plans, SLAM-based tools and AI-generated imagery for real estate search and marketing. With its acquisition of Realistico, it expanded its reach. This model shows how proptech solutions can build international presence.
There are already success stories in Hungary
In the Hungarian market, demand is rising for property operations to become not just a “fixed cost” but a value-generating service.
The Proptech Hungary platform has already played an important role in this shift and supports numerous companies in their development. In addition, several Hungarian firms offer internationally competitive solutions:
Parkl – one of the best-known Hungarian proptech success stories, building a digital parking ecosystem that connects parking space owners with users.
APFM Systems – a Facility Management software integrating BIM, IoT and AI-based solutions to increase operational efficiency.
SMARTAPART – a rental property and customer management system enabling the digitalized management of residential portfolios.
These companies show that Hungary has also produced solutions that make everyday real estate usage simpler, more transparent and more sustainable.
The Vision: What Does proptech.hu Aim to Achieve?
- Ecosystem building – not just a forum, but a true connection point where ideas and projects converge.
- Practical value creation – focusing not on abstract trends but on how specific technologies generate ROI for property operators.
- Know-how transfer – providing the Hungarian market with knowledge that enables stakeholders not only to be users but shapers of the proptech wave.
- International integration – looking beyond the domestic market to adapt the best foreign practices locally.
The vision of proptech.hu is to adapt these lessons into solutions for the Hungarian market, offering a platform where services, community and professional knowledge work together – where data, AI and innovation are not just foreign trends but sustainable and applicable forces at home.
